There are experts in every field, and sometimes we believe them, and sometimes we doubt their credibility.
But, if a celebrity tells us the same exact thing, then we pay closer attention, our interest builds in what they have to say, we nod our heads in agreement and run to tell our friends the latest news. That is what celebrity can do for you, according to a new book by renowned veteran public relations specialist Marsha Friedman.
"The term celebrity isn't just reserved for the stars we read about in the tabloids, but rather, it also refers to experts who are known for being the tops in their chosen fields, many times removed from movie and TV stars," says Friedman, author of Celebritize Yourself from Warren Publishing. "Whether you're a doctor, financial advisor, real estate broker, used car sales person, or even a waiter, you can celebritize yourself in any field."
Friedman's point is that everyone who isn't famous still has one thing in common with people who are celebrities: at one point they weren't celebrities either. To illustrate her point, she offers two excellent examples of ordinary people who were able to find their niche and celebritize themselves in then-unknown fields: Julia Child and Erma Bombeck. Julia Child, whose background was in publicity and advertising, took her passion for French cooking and turned it into a dynasty. Erma Bombeck, a reporter turned homemaker, took a $3 per column job and turned it into a nationally-syndicated phenomenon.
"Today, the names of both women are synonymous with their professions" she says. "Celebrity for these two icons grew not out of ambition or greed...what they became famous for was what they loved."
Take a look at Duane "Dog" Chapman, "the most famous Bounty Hunter alive." Then there is Linda Cobb, "The Queen of Clean" and Linda Greenlaw, a swordfishing boat captain turned author who now has a series of very popular books.
"Celebrity is a powerful commodity; doors that were once closed can suddenly open. People listen to what they ignored before. New business and money flows to you – not away from you. Most of all, people thank you for sharing your wisdom."
Friedman points out some other perks as well:
Access – speaking engagements, radio and TV interviews
Identity – becoming your own brand
Credibility – people trust what you say
Buy In – people become anxious for the opportunity to talk about your message
Friedman's Celebritize Yourself method astutely addresses all of these points and more. She leads the reader through an easy to apply, step by step method that can help anyone achieve celebrity status in their chosen field.
About Marsha Friedman
Marsha Friedman doesn't like sitting still. As a prominent business woman, she has run her company successfully through prosperity and adversity, ironically having one of her best revenue years in the midst of 2008's recession. As a publicity expert, she recently debuted her new book Celebritize Yourself and began a national media tour. As a radio personality and public speaker, Marsha can be heard every week on the nationally syndicated talk radio show The Family Roundtable where problems that modern families face are discussed. Marsha and her co-hosts have enjoyed interviewing family experts as well as celebrities such as Tony Curtis, Ed Begley Jr, Augusten Burroughs, Faith Evans, Vicki Lawrence, Denise Jackson, Janine Turner and Rose Rock.
Marsha Friedman launched EMS Incorporated in 1990. Her firm represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports and entertainment. Some of the more prominent names on her client roster are Sergeant's Pet Care Products; Former National Security Advisor Robert McFarlane and the famous Motown Group, the Temptations.
She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity.
Outside of the office, Marsha is a mother of three and a grandmother who also raised one of her grandchildren. She is also the founder of a non-profit organization called the Cherish the Children Foundation. In 1996 the White House recognized her charity which sets out to raise awareness of the plight of underprivileged and foster children.
TJ Walker, a bestselling author & leading authority on media & presentation training in the world, has trained thousands of CEOs, authors, & experts, including United States government officials. Watch Walker's video endorsement of Celebritize Yourself:
"Celebritize Yourself should be required reading for any professional who wants to stand out in a crowded marketplace. The truth is; celebrity isn’t only for celebrities anymore. We have celebrity political pundits, cooks, lawyers, financial experts, fitness gurus, even celebrity bail bondsmen! This is a must read for any professional who want to take full advantage of this new media age – and the New Age of Celebrity we live in!" Lee Habeeb, Co-Creator of The Laura Ingraham Show and Strategic Content Director of Salem Radio Network
"We live in an amazing new age of multidimensional communications offering the outgoing speaker unlimited opportunities to promote themselves,their businesses and their products. Marsha Friedman is a recognized master of modern media marketing who holds the key to these principles. Her marvelous book provides a concise and accurate roadmap for ambitious entrepreneurs to arrive at levels of fame and fortune previously only accessible to a relatively lucky few."
Michael Harrison, Editor and Publisher, Talkers Magazine
"Marsha Friedman knows more about how to "Celebritize" a writer or expert than anyone I have met. Now she has agreed to provide an easy to follow program that has a guaranteed result factor for the reader who follows her advice. More than worth the price and the effort!"
Suzanne Caplan, Business Turnaround Consultant & Author
"This book is a must read for anyone who wants to brand them self and who understands the value of having their own book as a vehicle to do so!" Ellen Reid, Founder of Ellen Reid’s Book Shepherding
"In the current financial market Marsha Friedman’s "Celebritize Yourself" is a perfectly timed new bible for any Executive or Entrepreneur looking to grow their business. A rush to read! Berny Dohrmann, author of "Super Achiever Mind Sets & Perfection CAN Be Had"
"The notion of publicity and being a celebrity in your industry is a mystery to the average CEO. Marsha demystifies the concept, clearly shows the value of achieving this, as well as the strategies necessary to make it happen. Her advice is intended to get you through the long haul ---not the first ‘15 minutes.’ This will be required reading for all my clients and is a must read for any entrepreneur."
Maria Simone, Leading Business Strategist for Entrepreneurs and CEO of "Passion To Prosperity"
"Marsha Friedman’s "Celebritize Yourself" has taken the mystery and confusion out of the PR game! What a brilliant read!" Joy Gendusa, author and CEO, Postcardmania
"Marsha Friedman’s method for building your visibility and exploding your business is a proven formula for success. Over the years, her company, EMSI, has applied these principles to me and my business and have made me a firm believer in her "Celebritize Yourself" Method"." Dr. Arnold Goldstein, Ph.D. Bestselling author of Asset Protection Secrets
"Celebritize Yourself is an important read for anyone who wants to take their career to the next level. This method contains the ultimate blueprint for business and personal expansion!"
Jill Lublin, author of national bestselling books, Networking Magic and Guerrilla Publicity