You might see yourself as only one of a million people who are knowledgeable in a particular area, but your friends, family and colleagues may see you as the reigning expert on the subject, the go-to guy or gal with the answers.
It all comes down to knowing who you are and what you have to offer others…what is that “unique something” that makes you and your message stand out? If you really are an expert in your field, it may be time to take it to the next level and become well-known as an expert celebrity.
The 17th century French philosopher Descartes summed it up with his immortal words, “I think, therefore I am,” and that is the viewpoint you need to adopt. It requires some soul searching to gain insight about your strengths and weaknesses, plus a strategy so that you can position yourself correctly as an expert, and finally, a willingness to embark on the journey.
The contestants on American Idol are a terrific example. The show starts out with a cattle call. Anyone and everyone who believes they have talent shows up to audition. As the weeks go on, the participants are given a chance to showcase, not just their talent, but themselves. They learn how to package themselves; they have to figure out how to stand out in the crowd.
The competitors who successfully navigate the first few weeks quickly learn how to use their strengths and minimize their weaknesses – they know the judges will expose those weaknesses and it won’t be pretty. They know they must work extra hard to strengthen any vulnerable areas before the next show or they are done for.
It takes some intestinal fortitude to admit what your weaknesses are and a lot of hard work to overcome them. That is where passion and drive come in. These contestants are passionate about their craft and driven to win the final prize – success, fortune and the celebrity that is their due.
Being an expert celebrity is not something that just happens. It takes courage, passion, sweat, drive and maybe even some tears. If you are sure of yourself, who you are, what you want and what it is going to take, you can make it to the top of your field, regardless of whether you are America’s next pop star or the next celebrity home renovation expert.
Time to do some soul searching.
Love this post. Absolutely brilliant. I need your help. You are so right about the contestants on American Idol. The molding and branding takes place right before your eyes.
Thank you so much. I want to be the expert in my field.
Much appreciation,
Linda
Hi Linda,
Thanks so much for your feedback. I took a brief look at your website and love your message – it’s such an important one. You mentioned that you’re an “aspiring published writer,” which is great. Having a book will really give you the platform you need to build your position and credibility as an expert in your field. If you have a chance to read my book, you’ll find some really valuable help on getting to your goal. Also, you may find some help in the PR Insider tips articles on my company’s website: http://www.emsincorporated.com
Stay in touch,
Marsha