Posts Tagged ‘book publicity’
by Marsha Friedman on Monday, August 9th, 2010
“What may be done at any time will be done at no time.” — Scottish Proverb
Okay, don’t ask what the Jewish grandmother from New York is doing with a Scottish proverb. My chief strategist found it for me, and it fit the tone of my message today. (more…)
Tags: book promotion, book publicity, celebritize yourself, marsha friedman, media exposure, public relations, radio promotion, talk radio, tv interview
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by Marsha Friedman on Monday, August 9th, 2010
In the past few months, I’ve covered a lot of ground with regard to how to do your own public relations campaign. I’ve explained how to make yourself or your company appealing to the media, how to write pitches and why articles work better than press releases.
But I haven’t yet explained some crucial elements with regard to orchestrating a PR campaign and more specifically with regard to landing TV appearances. Radio and print publicity definitely require attention to details – but the number of logistical issues you have to deal with for TV exposure is far greater. (more…)
Tags: book promotion, book publicity, celebritize yourself, marsha friedman, media exposure, public relations, talk radio, tv interview
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by Marsha Friedman on Thursday, March 25th, 2010
I have always loved authors, which is why I’ve spent twenty years of my life devoted to helping them promote their books and ideas!
I admire authors for their passion, tenacity and, well…chutzpah. Writing a book – and getting it published – is truly for the spirited and dauntless. (more…)
Tags: author, book advertising, book marketing, book promotion, book publicity, book sales, celebritize yourself, EMSI, marsha friedman, pr, publicity
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by Marsha Friedman on Friday, March 12th, 2010
And How to Make Sure They Invite You Back
Successful non-fiction authors know a secret.
They know that when it comes to achieving success with a book, it’s not just about literary talent, or even the cleverness of the topic or message. They know that – unlike the movie Field of Dreams, where all Kevin Costner had to do was build a baseball diamond and the fans magically would come – just getting a book published does not guarantee anyone will hear about it, let alone buy it. (more…)
Tags: book marketing, book promotion, book publicity, EMSI, marsha friedman, pr, public relations, publicity, radio host, radio interview, radio promotion, talk radio
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