Posts Tagged ‘branding’

Stay Focused on Your Passion

by Marsha Friedman on Wednesday, June 30th, 2010

Emmy-Winning Client Proves Passion and Drive Can Overcome ANY Obstacle

I spend much of my time doling out practical marketing and PR advice based on the harsh realities of today’s new economy. People ask me constantly for ways they can market themselves affordably and more reliably, so I try to make sure most of my tips are grounded and instantly useful.

But there is one particular element I discuss quite a bit in my book, Celebritize Yourself – I also refer to it so often when speaking to clients and potential clients that I sometimes feel I run the risk of it losing its meaning.  The element I talk about copiously is following your passion, and because I hate the thought of sounding like a broken record, it’s refreshing when something happens that re-emphasizes the meaning of my words. (more…)

5 Steps for Using Creative PR to Become an Expert Celebrity

by Marsha Friedman on Friday, May 28th, 2010

One of the things I love about my job is solving problems.

Sure, it’s great to have a client walk in the door who has a unique product or service, solid credentials and a compelling angle. It makes the work easier, certainly, but it sometimes is more satisfying to solve what a client thinks is an unsolvable problem in a creative way. (more…)

Do You Have What it Takes to Be THE Recognized Expert in Your Field?

by Marsha Friedman on Thursday, April 22nd, 2010

You might see yourself as only one of a million people who are knowledgeable in a particular area, but your friends, family and colleagues may see you as the reigning expert on the subject, the go-to guy or gal with the answers. (more…)

Why Getting Published Will Help Your Business

by Marsha Friedman on Thursday, January 28th, 2010

You know what hard work is. You’ve put in the long hours, worked late into the night, done more working than eating during the lunch hour—all to ensure the success of your business.

You may be thinking about what else you can do to get the news of your products or services more broadly known within your target market. Or, you might be brainstorming future steps to expand your business and make it even more successful. (more…)

Embrace the Celebrity Within

by Marsha Friedman on Tuesday, December 1st, 2009

Why Everyone Has a Little Celebrity in Them – And What to Do About It

Everyone is a celebrity at something, and by “celebrity” I’m not talking about movie stars, professional athletes or those overnight sensations that are here today, on the cover of People tomorrow and gone by Friday. (more…)