Posts Tagged ‘celebritize yourself’
by Marsha Friedman on Monday, August 9th, 2010
“What may be done at any time will be done at no time.” — Scottish Proverb
Okay, don’t ask what the Jewish grandmother from New York is doing with a Scottish proverb. My chief strategist found it for me, and it fit the tone of my message today. (more…)
Tags: book promotion, book publicity, celebritize yourself, marsha friedman, media exposure, public relations, radio promotion, talk radio, tv interview
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by Marsha Friedman on Monday, August 9th, 2010
In the past few months, I’ve covered a lot of ground with regard to how to do your own public relations campaign. I’ve explained how to make yourself or your company appealing to the media, how to write pitches and why articles work better than press releases.
But I haven’t yet explained some crucial elements with regard to orchestrating a PR campaign and more specifically with regard to landing TV appearances. Radio and print publicity definitely require attention to details – but the number of logistical issues you have to deal with for TV exposure is far greater. (more…)
Tags: book promotion, book publicity, celebritize yourself, marsha friedman, media exposure, public relations, talk radio, tv interview
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by Marsha Friedman on Thursday, July 22nd, 2010
You may have heard me say this over and over – but it’s a fact: Talk radio is a great avenue for getting your message in front of a wide audience. With such an abundance of shows airing on terrestrial stations, online stations and satellite radio, and covering such a wide range of topics, you’re sure to find many that will be a good match for your message.
So how do you get on the air? Here are six tips designed to get you talking: (more…)
Tags: celebritize yourself, marsha friedman, media exposure, public relations, radio interview, radio promotion, talk radio
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by Marsha Friedman on Thursday, July 22nd, 2010
Over the years, I’ve always advised my clients that if you want to get in the news, you have to watch and read the news. I know it sounds a little like “bumper sticker” advice, but it’s really not meant as a sound bite. In fact, we use a practical application of that advice every single morning at our agency.
It’s actually a very simple list of easy steps that anyone can do, and it can get blockbuster results. (more…)
Tags: celebritize yourself, celebrity expert, marsha friedman, media exposure, pr, public relations, tv interview
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by Marsha Friedman on Thursday, July 22nd, 2010
Ever since the days when every TV set was a massive 12 inches, and millions of Americans tuned in to watch I Love Lucy in glorious black and white, television has been in the center of our living rooms.
Today, the screens are larger, the picture is in high-definition color and the programming choices are near infinite. Also, in addition to shows of general interest, there are now literally hundreds of cable network shows that cater to specialized niche markets. Plus, millions are now watching TV shows on their cell phones and computers. All in all, TV viewership continues to soar. (more…)
Tags: celebritize yourself, industry expert, marsha friedman, media exposure, pr, public relations, radio host, radio interview, talk radio
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by Marsha Friedman on Thursday, July 22nd, 2010
Do you know what the media would consider newsworthy about you or your company?
Many new clients come to us with a strong opinion about what their “pitch” should be, but often miss the mark, in terms of knowing what will get the media to sit up and pay attention to their message. But it’s very understandable that this could occur, if you’re not working with the media the way we do, day in and day out, developing story angles intended to grab their interest. (more…)
Tags: celebritize yourself, celebrity expert, industry expert, media exposure, pr, public relations
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by Marsha Friedman on Friday, May 28th, 2010
One of the things I love about my job is solving problems.
Sure, it’s great to have a client walk in the door who has a unique product or service, solid credentials and a compelling angle. It makes the work easier, certainly, but it sometimes is more satisfying to solve what a client thinks is an unsolvable problem in a creative way. (more…)
Tags: book promotion, branding, celebritize yourself, marsha friedman, public relations
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by Marsha Friedman on Thursday, April 22nd, 2010
You might see yourself as only one of a million people who are knowledgeable in a particular area, but your friends, family and colleagues may see you as the reigning expert on the subject, the go-to guy or gal with the answers. (more…)
Tags: branding, celebritize you, celebritize yourself, EMSI, marsha friedman, public relations, publicity
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by Marsha Friedman on Thursday, March 25th, 2010
I have always loved authors, which is why I’ve spent twenty years of my life devoted to helping them promote their books and ideas!
I admire authors for their passion, tenacity and, well…chutzpah. Writing a book – and getting it published – is truly for the spirited and dauntless. (more…)
Tags: author, book advertising, book marketing, book promotion, book publicity, book sales, celebritize yourself, EMSI, marsha friedman, pr, publicity
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by Marsha Friedman on Thursday, January 28th, 2010
You know what hard work is. You’ve put in the long hours, worked late into the night, done more working than eating during the lunch hour—all to ensure the success of your business.
You may be thinking about what else you can do to get the news of your products or services more broadly known within your target market. Or, you might be brainstorming future steps to expand your business and make it even more successful. (more…)
Tags: branding, celebritize yourself, celebritizing, celebrity expert, industry expert, marsha friedman, media exposure, pr, public relations, published
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by Marsha Friedman on Tuesday, December 1st, 2009
Why Everyone Has a Little Celebrity in Them – And What to Do About It
Everyone is a celebrity at something, and by “celebrity” I’m not talking about movie stars, professional athletes or those overnight sensations that are here today, on the cover of People tomorrow and gone by Friday. (more…)
Tags: branding, celebritize you, celebritize yourself, celebritizing, celebrity expert, credibility, industry expert, marsha friedman, pr, public relations
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by Marsha Friedman on Tuesday, November 3rd, 2009
No matter what your field of expertise, once you gain ground as a celebrity, it’s a great opportunity to use your status and recognition to better humanity. I don’t mean to suggest you should strive to be the next Mother Teresa – far from it. My point is that you have an opportunity – if you want it – to deliver a worthwhile message. (more…)
Tags: celebritize yourself, celebrity, message, purpose
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by Marsha Friedman on Thursday, October 8th, 2009
It’s one thing to talk about becoming a celebrity in your field. It’s quite another to actually begin the process. To make celebrity an authentic goal, we must first desensitize ourselves to the very word “celebrity.”
The best place to start is to refocus away from Hollywood or the Big Apple and turn it inward, toward yourself, your company, product, service, or expertise, and your industry. Celebritizing yourself from the ground up brings to mind two of my favorite domestic goddesses turned celebrities: Julia Child and Erma Bombeck. I point to these two iconoclastic women because we’re talking about specific industries, and these two virtually created their own. (more…)
Tags: celebritize yourself, celebritizing, celebrity, expert, pr, public relations
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