No matter what your field of expertise, once you gain ground as a celebrity, it’s a great opportunity to use your status and recognition to better humanity. I don’t mean to suggest you should strive to be the next Mother Teresa – far from it. My point is that you have an opportunity – if you want it – to deliver a worthwhile message. (more…)
Posts Tagged ‘celebrity’
Celebritize Yourself: How to Build Your Brand as the Leader in Your Field
by Marsha Friedman on Thursday, October 8th, 2009It’s one thing to talk about becoming a celebrity in your field. It’s quite another to actually begin the process. To make celebrity an authentic goal, we must first desensitize ourselves to the very word “celebrity.”
The best place to start is to refocus away from Hollywood or the Big Apple and turn it inward, toward yourself, your company, product, service, or expertise, and your industry. Celebritizing yourself from the ground up brings to mind two of my favorite domestic goddesses turned celebrities: Julia Child and Erma Bombeck. I point to these two iconoclastic women because we’re talking about specific industries, and these two virtually created their own. (more…)
