Posts Tagged ‘marsha friedman’
by Marsha Friedman on Monday, August 9th, 2010
“What may be done at any time will be done at no time.” — Scottish Proverb
Okay, don’t ask what the Jewish grandmother from New York is doing with a Scottish proverb. My chief strategist found it for me, and it fit the tone of my message today. (more…)
Tags: book promotion, book publicity, celebritize yourself, marsha friedman, media exposure, public relations, radio promotion, talk radio, tv interview
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by Marsha Friedman on Monday, August 9th, 2010
In the past few months, I’ve covered a lot of ground with regard to how to do your own public relations campaign. I’ve explained how to make yourself or your company appealing to the media, how to write pitches and why articles work better than press releases.
But I haven’t yet explained some crucial elements with regard to orchestrating a PR campaign and more specifically with regard to landing TV appearances. Radio and print publicity definitely require attention to details – but the number of logistical issues you have to deal with for TV exposure is far greater. (more…)
Tags: book promotion, book publicity, celebritize yourself, marsha friedman, media exposure, public relations, talk radio, tv interview
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by Marsha Friedman on Thursday, July 22nd, 2010
You may have heard me say this over and over – but it’s a fact: Talk radio is a great avenue for getting your message in front of a wide audience. With such an abundance of shows airing on terrestrial stations, online stations and satellite radio, and covering such a wide range of topics, you’re sure to find many that will be a good match for your message.
So how do you get on the air? Here are six tips designed to get you talking: (more…)
Tags: celebritize yourself, marsha friedman, media exposure, public relations, radio interview, radio promotion, talk radio
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by Marsha Friedman on Thursday, July 22nd, 2010
Over the years, I’ve always advised my clients that if you want to get in the news, you have to watch and read the news. I know it sounds a little like “bumper sticker” advice, but it’s really not meant as a sound bite. In fact, we use a practical application of that advice every single morning at our agency.
It’s actually a very simple list of easy steps that anyone can do, and it can get blockbuster results. (more…)
Tags: celebritize yourself, celebrity expert, marsha friedman, media exposure, pr, public relations, tv interview
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by Marsha Friedman on Thursday, July 22nd, 2010
Ever since the days when every TV set was a massive 12 inches, and millions of Americans tuned in to watch I Love Lucy in glorious black and white, television has been in the center of our living rooms.
Today, the screens are larger, the picture is in high-definition color and the programming choices are near infinite. Also, in addition to shows of general interest, there are now literally hundreds of cable network shows that cater to specialized niche markets. Plus, millions are now watching TV shows on their cell phones and computers. All in all, TV viewership continues to soar. (more…)
Tags: celebritize yourself, industry expert, marsha friedman, media exposure, pr, public relations, radio host, radio interview, talk radio
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by Marsha Friedman on Wednesday, June 30th, 2010
Emmy-Winning Client Proves Passion and Drive Can Overcome ANY Obstacle
I spend much of my time doling out practical marketing and PR advice based on the harsh realities of today’s new economy. People ask me constantly for ways they can market themselves affordably and more reliably, so I try to make sure most of my tips are grounded and instantly useful.
But there is one particular element I discuss quite a bit in my book, Celebritize Yourself – I also refer to it so often when speaking to clients and potential clients that I sometimes feel I run the risk of it losing its meaning. The element I talk about copiously is following your passion, and because I hate the thought of sounding like a broken record, it’s refreshing when something happens that re-emphasizes the meaning of my words. (more…)
Tags: aurea mcgarry, branding, celebritize, celebrity expert, marsha friedman, personal branding, pr, public relations
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by Marsha Friedman on Friday, May 28th, 2010
One of the things I love about my job is solving problems.
Sure, it’s great to have a client walk in the door who has a unique product or service, solid credentials and a compelling angle. It makes the work easier, certainly, but it sometimes is more satisfying to solve what a client thinks is an unsolvable problem in a creative way. (more…)
Tags: book promotion, branding, celebritize yourself, marsha friedman, public relations
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by Marsha Friedman on Thursday, April 22nd, 2010
You might see yourself as only one of a million people who are knowledgeable in a particular area, but your friends, family and colleagues may see you as the reigning expert on the subject, the go-to guy or gal with the answers. (more…)
Tags: branding, celebritize you, celebritize yourself, EMSI, marsha friedman, public relations, publicity
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by Marsha Friedman on Thursday, March 25th, 2010
I have always loved authors, which is why I’ve spent twenty years of my life devoted to helping them promote their books and ideas!
I admire authors for their passion, tenacity and, well…chutzpah. Writing a book – and getting it published – is truly for the spirited and dauntless. (more…)
Tags: author, book advertising, book marketing, book promotion, book publicity, book sales, celebritize yourself, EMSI, marsha friedman, pr, publicity
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by Marsha Friedman on Friday, March 12th, 2010
And How to Make Sure They Invite You Back
Successful non-fiction authors know a secret.
They know that when it comes to achieving success with a book, it’s not just about literary talent, or even the cleverness of the topic or message. They know that – unlike the movie Field of Dreams, where all Kevin Costner had to do was build a baseball diamond and the fans magically would come – just getting a book published does not guarantee anyone will hear about it, let alone buy it. (more…)
Tags: book marketing, book promotion, book publicity, EMSI, marsha friedman, pr, public relations, publicity, radio host, radio interview, radio promotion, talk radio
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by Marsha Friedman on Thursday, January 28th, 2010
You know what hard work is. You’ve put in the long hours, worked late into the night, done more working than eating during the lunch hour—all to ensure the success of your business.
You may be thinking about what else you can do to get the news of your products or services more broadly known within your target market. Or, you might be brainstorming future steps to expand your business and make it even more successful. (more…)
Tags: branding, celebritize yourself, celebritizing, celebrity expert, industry expert, marsha friedman, media exposure, pr, public relations, published
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by Marsha Friedman on Tuesday, December 1st, 2009
Why Everyone Has a Little Celebrity in Them – And What to Do About It
Everyone is a celebrity at something, and by “celebrity” I’m not talking about movie stars, professional athletes or those overnight sensations that are here today, on the cover of People tomorrow and gone by Friday. (more…)
Tags: branding, celebritize you, celebritize yourself, celebritizing, celebrity expert, credibility, industry expert, marsha friedman, pr, public relations
Posted in Uncategorized | 8 Comments »
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