Posts Tagged ‘radio promotion’

When is a Good Time To Start Your PR Campaign? How About NOW?

by Marsha Friedman on Monday, August 9th, 2010

“What may be done at any time will be done at no time.” — Scottish Proverb

Okay, don’t ask what the Jewish grandmother from New York is doing with a Scottish proverb. My chief strategist found it for me, and it fit the tone of my message today. (more…)

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6 Tips for Getting Booked as a Talk Radio Guest

by Marsha Friedman on Thursday, July 22nd, 2010

You may have heard me say this over and over – but it’s a fact: Talk radio is a great avenue for getting your message in front of a wide audience. With such an abundance of shows airing on terrestrial stations, online stations and satellite radio, and covering such a wide range of topics, you’re sure to find many that will be a good match for your message.

So how do you get on the air? Here are six tips designed to get you talking: (more…)

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Seven PR Secrets for Getting on Talk Radio to Promote Your Book

by Marsha Friedman on Friday, March 12th, 2010

And How to Make Sure They Invite You Back

Successful non-fiction authors know a secret.

They know that when it comes to achieving success with a book, it’s not just about literary talent, or even the cleverness of the topic or message. They know that – unlike the movie Field of Dreams, where all Kevin Costner had to do was build a baseball diamond and the fans magically would come – just getting a book published does not guarantee anyone will hear about it, let alone buy it. (more…)

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