Posts Tagged ‘talk radio’
by Marsha Friedman on Monday, August 9th, 2010
“What may be done at any time will be done at no time.” — Scottish Proverb
Okay, don’t ask what the Jewish grandmother from New York is doing with a Scottish proverb. My chief strategist found it for me, and it fit the tone of my message today. (more…)
Tags: book promotion, book publicity, celebritize yourself, marsha friedman, media exposure, public relations, radio promotion, talk radio, tv interview
Posted in Uncategorized | No Comments »
by Marsha Friedman on Monday, August 9th, 2010
In the past few months, I’ve covered a lot of ground with regard to how to do your own public relations campaign. I’ve explained how to make yourself or your company appealing to the media, how to write pitches and why articles work better than press releases.
But I haven’t yet explained some crucial elements with regard to orchestrating a PR campaign and more specifically with regard to landing TV appearances. Radio and print publicity definitely require attention to details – but the number of logistical issues you have to deal with for TV exposure is far greater. (more…)
Tags: book promotion, book publicity, celebritize yourself, marsha friedman, media exposure, public relations, talk radio, tv interview
Posted in Uncategorized | No Comments »
by Marsha Friedman on Thursday, July 22nd, 2010
You may have heard me say this over and over – but it’s a fact: Talk radio is a great avenue for getting your message in front of a wide audience. With such an abundance of shows airing on terrestrial stations, online stations and satellite radio, and covering such a wide range of topics, you’re sure to find many that will be a good match for your message.
So how do you get on the air? Here are six tips designed to get you talking: (more…)
Tags: celebritize yourself, marsha friedman, media exposure, public relations, radio interview, radio promotion, talk radio
Posted in Uncategorized | No Comments »
by Marsha Friedman on Thursday, July 22nd, 2010
Ever since the days when every TV set was a massive 12 inches, and millions of Americans tuned in to watch I Love Lucy in glorious black and white, television has been in the center of our living rooms.
Today, the screens are larger, the picture is in high-definition color and the programming choices are near infinite. Also, in addition to shows of general interest, there are now literally hundreds of cable network shows that cater to specialized niche markets. Plus, millions are now watching TV shows on their cell phones and computers. All in all, TV viewership continues to soar. (more…)
Tags: celebritize yourself, industry expert, marsha friedman, media exposure, pr, public relations, radio host, radio interview, talk radio
Posted in Uncategorized | No Comments »
by Marsha Friedman on Friday, March 12th, 2010
And How to Make Sure They Invite You Back
Successful non-fiction authors know a secret.
They know that when it comes to achieving success with a book, it’s not just about literary talent, or even the cleverness of the topic or message. They know that – unlike the movie Field of Dreams, where all Kevin Costner had to do was build a baseball diamond and the fans magically would come – just getting a book published does not guarantee anyone will hear about it, let alone buy it. (more…)
Tags: book marketing, book promotion, book publicity, EMSI, marsha friedman, pr, public relations, publicity, radio host, radio interview, radio promotion, talk radio
Posted in Uncategorized | 8 Comments »
|
|
|
|
|
|
|
|
